Well, it’s that time again…time to introduce a new line and as always, the week leading up to it we have some fun giveaways to go with it. But this time around, we are going to do things just a *tad* differently. I don’t think you will mind.
Here’s the deal: Evy’s Tree has come a VERY long way from where we first started. We have grown leaps and bounds, but have found ourselves in a bit of an interesting spot…we are too big to do things small and are too small to do things big. We are teetering on the edge of really growing and its a strange place to be. The truth of the matter is, if I want to make this a solid business where I’m not doing ALL THE WORK {key words here. I could run this business for the rest of my life and do everything myself, but my lifespan would probably be very short, ha}…we still have a VERY long ways to go until we can truly say this business is worth it’s time {or my time} in money. What does that mean in plain English? It means that if I don’t get a broader audience of NEW customers, then running Evy’s Tree the way I am doing may not be worth it in the end.
Recently I sold a Women’s Conference and I had several beautiful people come up to me say things like, “Oh my goodness, you’re famous!” or “I feel like I’m meeting a celebrity!” or “If only my business could be like yours!”.
*Hanging my head in embarrassment*
Can I be honest {yes, you all know I can be, hehe}? These statements make me SO VERY UNCOMFORTABLE. While I am honored that you feel and think so highly of me, I shrink inwardly in shame knowing what it’s REALLY like. Evy’s Tree has grown, yes, I will not downplay that, but please, NEVER mistake a massive amount of exposure to actual sales. EVER.
I once saw this beautiful coat on a European Royal. A British friend of mine showed it to me. It was featured in one of the big name gossip magazines and the coat was GORGEOUS. My friend started telling me the history about the coat. A mutual friend of hers from University designed it and owned a company making said coat and many others. She had her own website, shopping cart, wholesale lines with big companies…but in the end she had to close her doors because her output did not equal her input, or more simply: there were just not enough purchases. Which meant she could not continue to grow the business and make enough money to survive. So the coat company went under…despite the fact that a Royal had worn one.
What’s my point? I have to grow this business to the place that it makes me the money I need to make it worth my while. I don’t want you to panic, I am NOT closing the doors on Evy’s Tree, but after I heard those statements from those precious ladies at the women’s conference…it caused me to evaluate it all; and I wanted you to know how it really is over here.
It’s not that exciting.
I am still working my tooshie off, staying up way too late, and brainstorming at all hours of the day. I am still trying to make this work. Period.
What it really boils down to this is: how many hoodies do YOU really need? I know, I know, I have my Evy’s Tree die hards out there who buy every one and for that I am eternally grateful, but the majority of us only need a handful before we’ve reached our yearly limit. So that means I need more customers {on top of my faithful ones} to make Evy’s Tree work. That’s really the bottom line. I need more people to buy, and then tell others to buy. I need to broaden my nets, as it were.
So here’s what I need for YOU to do. I need to for you to SHARE, SHARE, SHARE. And it starts right now, with the Spring line. Can you help me blow this thing up? Here’s where I need the MOST help
1. Facebook: My #1 referrer is facebook. Most of my customers find me there. However, ever since Facebook has switched up their format and started letting you see the MOST popular posts instead of ALL the posts, I have lost a lot of business. It seems like not every one sees what I post, even though I post constantly {to point of being annoying, ha}. I have heard that if you, as the reader, like a post that I write that it shows up more, so can you make it habit to like as many of my posts as possible from here on out? You don’t even have to read it! ha. Just like it so everyone can see it. Or a comment would be great too. {hint, hint
}
2. Blog: This one is simple and obvious. Can you follow my blog? If you do, you will make sure to not miss a beat. If you don’t know how to follow this blog, please click HERE.
3. Twitter: Are you following me on Twitter? It seems Twitter has stayed the same while Facebook vacillates between one design and another. So…follow me on twitter please? It might be the only way for you get immediate updates from me if facebook goes belly up someday. ha.
4. Pinterest/Instragram: are you following me on Pinterest? How about on Instagram {evystree}? Let’s be honest…the more repins I get of Evy’s Tree items, the more word gets out there. Can you help? Follow me and repin Evy’s Tree!!
So here’s what we are going to do this season. I am hosting a $250 gift certificate giveaway this week. YIKES! I’m sure you all could do a lot of damage in the store with that puppy. On top of that, I will have two runners up: One $100 gift certificate and one $50 gift certificate.
So how does this work? Starting today, I am going to have to join each one of my social networks and tell me that you did. {If you already have, then great! Just tell me
} Today is my blog…follow my blog {Instructions to do so HERE} and tell me you do = 1 comment.
If you want some extra entries, hop over to my facebook page and share this picture on facebook,
then comment under the picture that you did. You can share as many times as you would like and comment as many times as you like. Those comments will be tallied up at the end of every day and totaled with these blog comments. Each day there will be a new picture for you to share.
So to recap:
Join each social network blogged about today through Friday and comment on the corresponding blog post that you did: 1 point
Share the photo of the day on Facebook as many times as you like and comment each time you do: unlimited points
Make sense?!? Hopefully, sorry that’s so long!
So previews…well, like I said we’re doing things a tad differently. This season I am only going to show you a *few* items that will be listed on Tuesday, March 13. You will have to join us on Monday, March 12 to see the full line up. At that point the shop will be loaded and ready to go…even though you won’t be able to purchase, you will be able to see everything that will be available for purchase on Tuesday. Sound fair??
So today we are just going to recap a couple of the ones I previewed last week, the first one was the Chevron picture above. You can read more about that one HERE.
And lastly, did you see the Brilla Mini Dress on facebook?? No? Well, here it is! I will have just a handful of these Brilla Mini Dresses in several colors. I think you will love it. The only bummer it comes in one size only…it will fit sizes 4-8. Boo. Will have to put a complaint out to American Apparel on that one. I do have a friend who is a size 10/12 and she says it fits her, but I have yet to see it on her so I will keep you posted on that one.
This one has the signature Brilla flower and a ruffled hood. It’s really fun. 
So again…to get your entry in for today, do you follow this blog? Yes? Great! Comment that you do. No? Just click HERE to do so then come back and tell me you have.
And don’t forget to pin it! Happy Spring everyone!!
xoxo
Pin It



Follow your blog (and love it!), looking forward to the Spring line!
I follow your blog!!
i don’t really do twitter/pinterest. I do not understand either. LOL.
I follow your blog, thanks!
I am a blog follower
Just started to follow your blog!
Following blog!
I follow the blog!!
I follow blog, Facebook and pinned along time ago your adorable mini brillas!!!! My daughter calls it “her fancy coat”!!!
I follow your blog on Bloglovin’ !
I am a loyal blog follower!!!
I follow your blog!
I follow you on your blog and FB and pinetrest
I most definitely follow your blog! LOVE it!
Cant wait to see the entire Spring Line!!
I follow you on FB Pinetrest and your blog
Pinned to pinterest!
I’m a faithful blog follower!!!
I follow your blog!
I am a follower and us teachers love Evystree! I follow on FB and I would love to do a blog about this! I think I may just do it, so be prepared to get swamped! I did a giveaway on my blog for a friend who was starting out and she sold $5000 a day for 7 days straight! She had way too much business!!!! Crossing fingers!!!!
I follow your blog!
I follow the blog, instagram, facebook, and twitter! Love all your items!
I follow your blog
btw I LOVE my Ashley boomtown hoodie. Kept meaning to leave a comment to tell you but life has been crazy!
blog follower, have been with you since the start! i don’t facebook, so this one i can help with!!!!
i follow you on insta and pinterest too! i will be sure to pin that picture under my “wish list”!!!!
Follow your blog~
Shared picture on FB~
I follow your blog and love reading it =o)
Blog follower!
I follow your blog !
I follow your blog:-)! And on instagram.
Of course I subscribe to your blog! Love you, girl!
Follow your blog and through Facebook. Love your hoodies! Placed another order this weekend, addicted:)
I follow your blog!
I follow your blog
I follow you on Pinterest
I follow you on FB and I shared your page on my personal facebook and my Classy Creations by Kristy Facebook Page… You are amazing!! Love you Amy!!
Following your blog
Following you on Pinterest. You are a busy woman!!
Following your blog! and shared the picture on Facebook! I love your stuff and would be thrilled to win this, really, THRILLED!
I, of course, follow your lovely blog, Amy! Love the mini dress. I have that hoodie from AA too and it bums me out about the one size thing. We’ve been wanting to print on it but weren’t sure if the one size would be confusing. I wish they would make it in more. I have it in two colors and LOVE it!
I follow, follow, follow your blog!
Just shared the picture on facebook.
I follow you blog! evans family
blog follower!! LOVE LOVE LOVE your stuff!!
I follow your blog. PS – I just placed my first order from you! Cant wait for it to arrive!
Would love to win!!
I am a already a blog follower! Love the spring line!
I follow your blog, I follow you on instagram, on twitter, and on FB and I shared the photo. God bless!
I follow your blog – just heard about it today! LOVE the hoodies. I want one. I am a teacher, and my students would love it, too!
I follow your blog and love your hoodies!!
I’ve always read your blog but now I follow it!!!!! YAY!!!
Blog Follower! Facebook follower and liker!
I follow your blog! Excited for the day I will receive my packages in the mail… ( I know…it’s too soon, I just ordered them.
But I can still be excited!)
I follow this blog, have liked your facebook page for a long while now (& have shared your photo)
, follow you on Instagram, Pinterest (repinned ya!) & twitter. I’m so bummed that that hoodie dress only comes in that size!
BUT I’m still very much looking forward to seeing your whole spring line!
It wont let me subscribe to your blog. It says your feed is down? I’ll keep trying. I am following you on twitter. @tiffanyhobson19
Following you on pinterest. Cant wait to repin some hoodies.
I follow your blog and love all the heart you put in it & total honesty !
I follow your blog, fb, twitter and pintrest ( actually stalk) ha.
I follow your blog and on pinterest and facebook. Not twitter, because I don’t have an account and I think I have all I can handle right now with social media
. I just received my first brilla the other day and it lives up to the expectations! Just lovely!
I am a faithful follower of your blog, I like/Shared you on FB, and I am a PINTEREST follower
I follow you blog! Love it <3
I shared on FB!!
Shared- the chevron is my favorite so far!!! Love!!!!
following, subscribing, sharing, liking, twittering, pinning.. and most of all totally LOVING!! need some EVY’s!! <3 xoxo's Tanya
Following your blog!!&
Already following your blog!
I am a blog, facebook, & pinterest follower of yours! I also shared the picture and commented. I’m just in love with your clothing!
I follow your blog! Brilliant idea to drum up some new buyers. x
I follow your blog!
I follow your blog & am a MAJOR fan!!! Would live in my ruffle cardigan if I could!!! LOVE EVY’S TREE!
I follow you on facebook!
I subscribed to your blog!
I follow your blog and love your hoodies!!!
Blog Follower! Thru Yahoo Reader!
I shared your Chevron pic on Facebook!
Sarah Beth
I am already a blog follower!
I hope I’m not too late! I’m following the blog now as well!
I also pinned the Chevron top in Pinterest, Love it!
Following you on pinterest now too!
Finally I am a blog follower. I had to do it in the most round about way but I got it done. It’s google reader TiffHobson I believe.
I am following your blog via email.
shanna.u at gmail dot com
I am following you on Twitter! @shannau
shanna.u at gmail dot com
Shared the photo! https://www.facebook.com/shanna.uptergrove/posts/386857331343479
shanna.u at gmail dot com
I am a fan of yours on FB.
shanna.u at gmail dot com
Shared this photo! https://www.facebook.com/shanna.uptergrove/posts/268988736508986
shanna.u at gmail dot com
Shared this photo! https://www.facebook.com/shanna.uptergrove/posts/318502564876783
Shared! https://www.facebook.com/shanna.uptergrove/posts/361555873867357
Shared https://www.facebook.com/shanna.uptergrove/posts/390721340956122
I am blog follower , belensmama at gmail dot com
follow on fb belensmama at gmaildot com
shared belensmama at gmail dot com
shared again , belensmama at gmail dot com (pinned too!!)
shared again, belensmama at gmaildot com
I subscribed to your blog
Btw, I <3 it!
I follow your blog!!!
shared http://www.facebook.com/jon.carra?ref=tn_tnmn#!/photo.php?fbid=405181789496418&set=a.120246011323332.22834.114149881932945&type=1&theater
I like you on FB!
I follow on Twitter! @erinnoie
I am following your blog!
Following on Pinterest!
I pinned!! http://pinterest.com/pin/203365739393482322/
I shared this photo! https://www.facebook.com/photo.php?fbid=403304466350817&set=a.120246011323332.22834.114149881932945&type=1
Shared this photo as well!
https://www.facebook.com/photo.php?fbid=402756443072286&set=a.120246011323332.22834.114149881932945&type=1
Shared some more !! belensmama at gmail dot com